{"id":151922,"date":"2026-08-27T18:34:24","date_gmt":"2026-08-27T18:34:24","guid":{"rendered":"https:\/\/rdnews.al\/?p=151922"},"modified":"2026-08-27T18:34:24","modified_gmt":"2026-08-27T18:34:24","slug":"berisha-partia-nuk-eshte-burimi-paresor-i-mesazheve-te-sa-prandaj-duhet-riperteritje-dhe-vetem-riperteritje-ne-komunikim","status":"publish","type":"post","link":"https:\/\/rdnews.al\/index.php\/2026\/08\/27\/berisha-partia-nuk-eshte-burimi-paresor-i-mesazheve-te-sa-prandaj-duhet-riperteritje-dhe-vetem-riperteritje-ne-komunikim\/","title":{"rendered":"Berisha: Partia nuk \u00ebsht\u00eb burimi par\u00ebsor i mesazheve t\u00eb sa, prandaj duhet rip\u00ebrt\u00ebritje dhe vet\u00ebm rip\u00ebrt\u00ebritje n\u00eb komunikim"},"content":{"rendered":"<p>Kryetari i PD, Sali Berisha, n\u00eb mbledhjen e K\u00ebshillit Komb\u00ebtar u ndal tek hendeku midis struktur\u00ebs dhe praktik\u00ebs dhe theksoi nevoj\u00ebn p\u00ebr rip\u00ebrt\u00ebritje.<\/p>\n<p>Berisha tha se, Partia nuk \u00ebsht\u00eb burimi par\u00ebsor i mesazheve t\u00eb saj prandaj duhet rip\u00ebrt\u00ebritje dhe vet\u00ebm rip\u00ebrt\u00ebritje n\u00eb komunikim.<\/p>\n<p><strong>Berisha: <\/strong>Hendeku midis struktur\u00ebs dhe praktik\u00ebs.<\/p>\n<p>Arkitektura organizative e partis\u00eb \u00ebsht\u00eb n\u00eb terma formale, \u00ebsht\u00eb e plot\u00eb arkitektura. Ajo p\u00ebrfshin organet drejtuese t\u00eb p\u00ebrcaktuara, nivele hierarkike vendimmarrje dhe nj\u00eb struktur\u00eb territoriale q\u00eb lidh lidershipin qendror me deg\u00ebt lokale dhe an\u00ebtar\u00ebsin\u00eb.<\/p>\n<p>Kjo korniz\u00eb pasqyron nj\u00eb model tradicional dhe solid t\u00eb organizimit politik, t\u00eb aft\u00eb p\u00ebr t\u00eb mb\u00ebshtetur veprimin e koordinuar dhe harmonizimin strategjik t\u00eb pakt\u00ebn n\u00eb teori. Megjithat\u00eb, analizat e brendshme tregojn\u00eb se kjo struktur\u00eb nuk funksionon n\u00eb m\u00ebnyr\u00eb t\u00eb q\u00ebndrueshme praktike. Rolet ekzistojn\u00eb, por nuk jan\u00eb gjithmon\u00eb funksionale. P\u00ebrgjegj\u00ebsit\u00eb jan\u00eb t\u00eb p\u00ebrcaktuara, por nuk zbatohen n\u00eb m\u00ebnyr\u00eb sistematike.<\/p>\n<p>Organet vendimmarr\u00ebse veprojn\u00eb, por produktet e tyre nuk p\u00ebrkthehen gjithmon\u00eb n\u00eb komunikim t\u00eb strukturuar dhe n\u00eb veprim t\u00eb koordinuar n\u00eb t\u00eb gjith\u00eb organizat\u00ebn\u2019.<\/p>\n<p>E kuptoni besoj se po t\u00eb doni e lexoj dhe m\u00eb ngadal\u00eb&#8230;<br \/>\n\u2018Si\u00e7 vuri n\u00eb dukje nj\u00eb pjes\u00ebmarr\u00ebs n\u00eb diskutimet q\u00eb kan\u00eb b\u00ebr\u00eb: Struktura ekziston, por m\u00eb shum\u00eb n\u00eb let\u00ebr se n\u00eb praktik\u00eb. Ky konstatim zb\u00ebrthen nj\u00eb dinamik\u00eb qendrore. Partis\u00eb nuk i mungon organizimi si rrjet formal, por i mungojn\u00eb mekanizmat q\u00eb ta b\u00ebjn\u00eb organizimin funksional\u2019.<br \/>\nTa b\u00ebjn\u00eb organizimin funksional, edhe nj\u00eb her\u00eb.<\/p>\n<p>\u2018Rrjedhoja \u00ebsht\u00eb nj\u00eb sistem n\u00eb t\u00eb cilin individ\u00ebt veprojn\u00eb n\u00eb nj\u00eb shkall\u00eb t\u00eb lart\u00eb autonomie shpesh p\u00ebrtej asaj q\u00eb \u00ebsht\u00eb e dobishme n\u00eb aspektin strategjik. Nd\u00ebrsa kjo autonomi pasqyron vlerat historike dhe kultur\u00ebn politike t\u00eb partis\u00eb, ajo n\u00eb munges\u00eb t\u00eb struktur\u00ebs ka evoluar n\u00eb fragmentim.<\/p>\n<p>N\u00eb vend t\u00eb veprimit t\u00eb koordinuar, partia prodhon aktivitete paralele q\u00eb nuk jan\u00eb gjithmon\u00eb t\u00eb harmonizuara me nj\u00eb mesazh apo drejtim t\u00eb p\u00ebrbashk\u00ebt\u2019.<\/p>\n<p>Shp\u00ebrb\u00ebrja e komunikimit si nj\u00eb \u00e7\u00ebshtje strukturore \u00ebsht\u00eb pika tjet\u00ebr e k\u00ebtij raporti.<\/p>\n<p>\u2018Sfidat e komunikimit t\u00eb partis\u00eb nuk jan\u00eb thjesht nj\u00eb \u00e7\u00ebshtje mjetesh apo frekuence. Ato jan\u00eb t\u00eb natyr\u00ebs strukturore. Komunikimi zhvillohet vazhdimisht, por ai nuk udh\u00ebhiqet nga nj\u00eb sistem q\u00eb garanton qart\u00ebsi, p\u00ebrpar\u00ebsi dhe q\u00ebndrueshm\u00ebri. Kanalet joformale dominojn\u00eb. Grupet e WhatsApp-it, rrjetet personale, flukset ad-hoc t\u00eb komunikimit jan\u00eb b\u00ebr\u00eb mjeti kryesor p\u00ebrmes t\u00eb cilit shp\u00ebrndahet informacioni. Ndon\u00ebse k\u00ebto kanale mund\u00ebsojn\u00eb p\u00ebrhapje t\u00eb shpejt\u00eb, ato nuk ofrojn\u00eb nj\u00eb mekaniz\u00ebm p\u00ebr strukturimin e informacionit apo p\u00ebr t\u00eb siguruar q\u00eb ai kuptohet n\u00eb m\u00ebnyr\u00eb uniforme. N\u00eb m\u00ebnyr\u00eb uniforme\u2019.<\/p>\n<p>\u2018Pjes\u00ebmarr\u00ebsit p\u00ebrshkruan nj\u00eb situat\u00eb ku mesazhet jan\u00eb t\u00eb shumta por jo domosdoshm\u00ebrisht efikase\u2019.<\/p>\n<p>Shum\u00eb e v\u00ebrtet\u00eb. Po le q\u00eb tendenca \u00ebsht\u00eb, merr mesazhin nga kryetari, kur shkon atje n\u00eb fund, s&#8217;ka asnj\u00eb lidhje me at\u00eb q\u00eb ka th\u00ebn\u00eb kryetari. Absolutisht, vet\u00ebm i partis\u00eb nuk \u00ebsht\u00eb ai mesazh, se si p\u00ebson metamorfoz\u00eb. N\u00eb nj\u00eb koh\u00eb kur mesazhi duhet t\u00eb ket\u00eb strikt\u00ebsin\u00eb e tij, ky \u00ebsht\u00eb ligji i mesazhit. \u2018Informacioni qarkullon gjer\u00ebsisht, por pa nj\u00eb hierarki dhe p\u00ebrpar\u00ebsi t\u00eb qart\u00eb. Si rezultat, an\u00ebtar\u00ebt shpesh p\u00ebrjetojn\u00eb mbingarkes\u00eb informacioni n\u00eb vend t\u00eb qart\u00ebsis\u00eb\u2019.<\/p>\n<p>Prandaj \u00ebsht\u00eb an\u00ebtari q\u00eb duhet t\u00eb jet\u00eb themeli, themeli i procesit t\u00eb rip\u00ebrt\u00ebritjes.<\/p>\n<p>\u2018Mesazhet e r\u00ebnd\u00ebsishme konkurrojn\u00eb me informacione m\u00eb pak t\u00eb r\u00ebnd\u00ebsishme dhe nuk ka asnj\u00eb sistem p\u00ebr t&#8217;i siguruar q\u00eb prioritetet kryesore t\u00eb identifikohen si t\u00eb tilla. Mbi t\u00eb gjitha, nuk ka nj\u00eb proces t\u00eb strukturuar p\u00ebr p\u00ebrcaktimin e mesazhit t\u00eb partis\u00eb p\u00ebr nj\u00eb dit\u00eb t\u00eb caktuar. Lidershipi komunikon shpesh, shpesh p\u00ebrmes konferencave p\u00ebr shtyp, deklaratave publike, n\u00eb mediat tradicionale sociale, por k\u00ebto komunikime nuk p\u00ebrkthehen n\u00eb m\u00ebnyr\u00eb sistematike n\u00eb udh\u00ebzime\u2019.<\/p>\n<p>Ja pra ku fillon, m\u00eb thoni ju mua, a duhet t\u00eb filloj\u00eb rip\u00ebrt\u00ebritja nga un\u00eb? Po pa diskutim, sepse v\u00ebrtet dal dhe mbaj nj\u00eb konferenc\u00eb shtypi, por n\u00eb raste t\u00eb caktuara ajo do udh\u00ebzim, ajo duhet t\u00eb shoq\u00ebrohet me udh\u00ebzim dhe t&#8217;i shp\u00ebrndahet, jo gjithnj\u00eb, por t&#8217;i shp\u00ebrndahet t\u00eb gjith\u00eb partis\u00eb.<\/p>\n<p>\u2018Por k\u00ebto komunikime nuk p\u00ebrkthehen n\u00eb m\u00ebnyr\u00eb sistematike n\u00eb udh\u00ebzime koncize dhe t\u00eb zbatueshme p\u00ebr organizat\u00ebn m\u00eb t\u00eb gjer\u00eb, p\u00ebr partin\u00eb. An\u00ebtar\u00ebt lihen t&#8217;i interpretojn\u00eb k\u00ebto mesazhe individualisht, \u00e7ka \u00e7on n\u00eb variacione n\u00eb ton, theks dhe p\u00ebrmbajtje\u2019.<\/p>\n<p>P\u00ebrs\u00ebri an\u00ebtari, p\u00ebrs\u00ebri n\u00eb epiqend\u00ebr an\u00ebtar.<\/p>\n<p>\u2018P\u00ebrndryshe kjo dinamik\u00eb sjell paq\u00ebndrueshm\u00ebri jo vet\u00ebm brenda struktur\u00ebs, por dhe jasht\u00eb saj, kur p\u00ebrfaq\u00ebsues t\u00eb ndrysh\u00ebm komunikojn\u00eb interpretime t\u00eb ndryshme t\u00eb t\u00eb nj\u00ebjtit mesazh. Pozicioni publik i partis\u00eb b\u00ebhet i paqart\u00eb. N\u00eb k\u00ebt\u00eb kuptim, mungesa e struktur\u00ebs s\u00eb brendshme ndikon drejtp\u00ebrdrejt n\u00eb kredibilitetin e jasht\u00ebm\u2019<\/p>\n<p>\u2018Humbja e pron\u00ebsis\u00eb mbi mesazhin.<\/p>\n<p>Nj\u00eb nga gjetjet m\u00eb me pesh\u00eb t\u00eb diskutimeve t\u00eb brendshme \u00ebsht\u00eb se partia nuk \u00ebsht\u00eb m\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb q\u00ebndrueshme burimi par\u00ebsor i mesazheve t\u00eb veta\u2019.<\/p>\n<p>E kuptoni?<\/p>\n<p>\u2018N\u00eb vend t\u00eb k\u00ebsaj, an\u00ebtar\u00ebt shpesh mb\u00ebshteten tek p\u00ebrmbledhjet mediatike, p\u00ebrmbledhjet n\u00eb rrjetet sociale ose interpretime t\u00eb pal\u00ebve t\u00eb treta p\u00ebr t\u00eb kuptuar q\u00ebndrimin e partis\u00eb p\u00ebr \u00e7\u00ebshtje kryesore\u2019.<\/p>\n<p>Rip\u00ebrt\u00ebritje, rip\u00ebrt\u00ebritje dhe vet\u00ebm rip\u00ebrt\u00ebritje n\u00eb komunikim. Shiko ku jemi.<\/p>\n<p>\u2018N\u00eb vend q\u00eb partia t\u00eb p\u00ebrcaktoj\u00eb mesazhin e saj dhe ta shp\u00ebrndaj\u00eb at\u00eb brenda strukturave p\u00ebrpara se ai t\u00eb dal\u00eb n\u00eb hap\u00ebsir\u00ebn publike, shpesh ndodh e kund\u00ebrta. Lidershipi komunikon publikisht, mediat e interpretojn\u00eb dhe e rifitojn\u00eb mesazhin dhe vet\u00ebm at\u00ebher\u00eb an\u00ebtar\u00ebt bien n\u00eb kontakt me t\u00eb, shpesh p\u00ebrmes informacioneve t\u00eb fragmentuara, p\u00ebr t\u00eb mos th\u00ebn\u00eb edhe t\u00eb manipuluara nga mediat\u2019.<\/p>\n<p>\u00cbsht\u00eb shtesa ime kjo, se t\u00eb paplot\u00eb thot\u00eb ky.<\/p>\n<p>\u2018Rezultati \u00ebsht\u00eb humbja e kontrollit. Rezultati \u00ebsht\u00eb humbja e kontrollit. Narrativa e partis\u00eb nuk form\u00ebsohet m\u00eb ekskluzivisht nga brenda, por ndikohet nga autor\u00eb t\u00eb jasht\u00ebm q\u00eb veprojn\u00eb sipas prioriteteve dhe logjik\u00ebs s\u00eb tyre. Kjo jo vet\u00ebm q\u00eb krijon paq\u00ebndrueshm\u00ebri, por gjithashtu minon aft\u00ebsin\u00eb e partis\u00eb p\u00ebr t\u00eb vepruar n\u00eb m\u00ebnyr\u00eb strategjike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kryetari i PD, Sali Berisha, n\u00eb mbledhjen e K\u00ebshillit Komb\u00ebtar u ndal tek hendeku midis struktur\u00ebs dhe praktik\u00ebs dhe theksoi nevoj\u00ebn p\u00ebr rip\u00ebrt\u00ebritje. Berisha tha se, Partia nuk \u00ebsht\u00eb burimi par\u00ebsor i mesazheve t\u00eb saj prandaj duhet rip\u00ebrt\u00ebritje dhe vet\u00ebm rip\u00ebrt\u00ebritje n\u00eb komunikim. Berisha: Hendeku midis struktur\u00ebs dhe praktik\u00ebs. Arkitektura organizative e partis\u00eb \u00ebsht\u00eb n\u00eb &hellip;<\/p>\n","protected":false},"author":4,"featured_media":151912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-151922","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-politike"],"_links":{"self":[{"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/posts\/151922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/comments?post=151922"}],"version-history":[{"count":2,"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/posts\/151922\/revisions"}],"predecessor-version":[{"id":151924,"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/posts\/151922\/revisions\/151924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/media\/151912"}],"wp:attachment":[{"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/media?parent=151922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/categories?post=151922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rdnews.al\/index.php\/wp-json\/wp\/v2\/tags?post=151922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}